August 2018 - SunDun Vending Blog

“Don’t talk to me until I’ve had my coffee” is a phrase almost all Washington D.C. employees have heard at least once at the beginning of the workday. Whether an individual needs the caffeine to finish waking up or to just mentally prepare for the day ahead, coffee plays an important role for more than 64 percent of American adults. With the increasing number of coffee drinkers, employers have an opportunity to harness the effects of caffeine by turning it into a productivity tool. As David Sprinkle, research director for Packaged Facts, a division of MarketResearch.com expressed, “companies need to provide higher-quality coffee and related benefits as part of broader employee retention and loyalty strategies that ultimately help enhance employee productivity.”

Why Coffee?

With more than half (68 percent) of at-work coffee drinkers drinking coffee that is made or dispensed in the office break room, there is an opportunity to positively impact the majority of Washington D.C. employees. Offering a sought-after selection of beans and roasts and other hot beverages will also encourage employees to get to the office in the morning and keep them onsite during the workday.

Increased Productivity

It is well established that the caffeine decreases fatigue, provides a mental boost, and improves, memory, reaction times, and concentration. Each of these benefits positively impacts an individual’s productivity, but recent research by the Graduate School of Management at the University of California, Davis has found that caffeine also has a positive impact on a group’s performance. Groups that have consumed caffeinated beverages were more willing to work and generated a higher number of topic relevant statements. Coffee breaks also contribute to an increase in networking and spontaneous idea generation among groups of individuals.

Plan of Action

Step 1: Offer options in your Washington D.C. break room that can compete with coffee purchased or made outside of the office. Be aware that employees value quality and flavor, but are often disappointed when it comes to at-work choices.

Step 2: Invest in higher-quality options. Packaged Facts recommends offering only “two varieties that communicate clear distinctions that matter to the target audience could make most employees happy while keeping product assortment manageable.”

Step 3: Don’t forget to offer your employees a variety of sweeteners and creamers and a selection of healthy snacks to enjoy with their cup of Joe.

Step 4: Contact SunDun Office Refreshments at 800.466.2731 to customize your office coffee service or to add healthy snacks and beverages via break room vending machines — your employees will enjoy the added benefit.

Changing snack and beverage trends in Rockville, MD are impacting everyone from small, local companies to the largest snack food distributor. To be successful in the long run, both big and small companies need to understand what consumers are looking for.

Meals

Rather than eating three meals per day, more consumers are looking for ways to enjoy six to eight smaller meals or snacks each day. While the nutritional needs of Rockville, MD employees have not changed, how they get those nutrients has. This means that each “mini-meal” consumed while at work needs to be nutritionally solid.

Healthy snack and beverage options need to provide the right type of nutrition to meet those nutritional needs, but in smaller quantities. One way to do that is to offer snacks and beverages with the right balance of protein, carbohydrates, and fat that will get them to their next consumption occasion.

Plant-based Snacks

While Rockville, MD consumers are gravitating toward snacks with high protein and fibrous plant ingredients, many other consumers are not. Historically, “healthy” plant-based snacks lacked flavor and had unusual textures. Dr. Christine Cioffe, senior vice president of PepsiCo Sustainability and Global Snacks R&D explained it best when she said, “People might change their behavior for something with a functional benefit, but overtime will fall off if it’s not flavorful.” Today, there are many delicious plant-based snacks available.

Determining which plant-based snack and beverage products to offer in the office break room might sound overwhelming, but here are two approaches depending on the situation.

- Survey employees about which plant-based products they already enjoy outside of work.

For new products and especially when people are suspicious about the taste, encourage employees to try new products by creating a trial run period for products at no cost. Then survey everyone to learn which snacks are the most popular.

Organic, Non-GMO, and Socially Good Practices

Consumers want transparency about a number of things from the origins of their prepackaged snacks to how companies are accountable for their environmental footprints and the health of their consumers.

Helping Rockville, MD employees understand both the big picture and the little picture is important. For the little picture, provide information about what each term means, why it is relevant, and where to look for information on each product. Explaining why companies need to invest in socially good business practices and how it benefits the consumer is a great place to start understanding the big picture.

How is your business helping Rockville, MD employees meet their snacking goals? Consider removing the extra noise and offer healthy snacks and beverages in your break room vending machine. We’ve done the hard work and made sure that all-natural and organic snacks and beverages are available.

For more information about adding healthy snack and beverage vending machines to your location, contact SunDun Office Refreshments at 800.466.2731.

Office Coffee Service Boosts Productivity in Washington D.C.

Emerging Snack and Beverage Trends in Rockville, MD